Samudhrika Lakshana – Redesigned

Samudhrika Lakshana: A Reimagined Journey Through Nature’s Embrace

A college project to re-design the brand identity for Samudhrika Lakshana, a skin and haircare brand deeply rooted in the ancient wisdom of herbal practices. Samudhrika Lakshana stands for conscious self-care, offering a range of products formulated with pure, organic ingredients that cater to all skin types and address various concerns. The goal was to translate this commitment to natural efficacy and Indian heritage into a captivating visual language through a redesigned logo and packaging system.

The design will incorporate subtle botanical elements to subtly hint at the natural ingredients within the products. The color palette will remain firmly rooted in the earth, featuring rich, authentic tones like saffron, turmeric yellow, and calming neem greens. This evokes a sense of groundedness and connection to nature, resonating with the brand’s core values.

The packaging design will draw inspiration from the vibrant tradition of Indian block printing. The hand-drawn patterns adorn the containers, creating a sense of timeless elegance. However, the true innovation lies in the seamless integration of these patterns with the product itself. Each variation will feature a unique design that directly references its hero ingredient. Imagine a hydrating mahua motif gracing the rich handcrafted soap wrapper or a vibrant hibiscus design adorning the bottle. This visual storytelling creates an instant connection between the natural elements and their benefits, allowing consumers to intuitively understand the product’s purpose. The typography is kept minimal and to the point while the patterns in the background are the main heroes.

Through this reimagined brand identity, Samudhrika Lakshana can aspire to be more than just a skincare and haircare line. It becomes a sensorial experience, one that transcends functionality and invites the user on a journey of natural well-being. The packaging, with its traditional Indian block print patterns and earthy color palette, acts as a visual poem celebrating the brand’s heritage and its commitment to pure, organic ingredients.