Meduza Men’s Cosmetics

MEDUZA is a local cosmetic brand. This is a product of the middle-class segment for bearded men who visit barbershops, take care of themselves and follow fashion trends.

The main graphic element of the packaging is snakes, metaphorically showing a male beard and mustache. It personifies the male version of the Medusa Gorgon. Eclectic style has a mythological focus and incorporates stylized Celtic ornaments, emphasizing the masculinity of the local brand. Two lines of cosmetics were carefully developed and divided by color. Black packaging for the beard, red — for the hair.

New brutality is a slogan that reveals the essence of design. On the one hand, it is conservative and reminiscent of mythology, on the other hand, it is bright and stands out on the shelf of barbershops.

The main ornament is made with foil embossing, the packaging itself is made of matte plastic. This emphasizes the value and segment of the product.