Williams-Sonoma BBQ Sauces

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Creative Agency: Pavement
Designer: Michael Hester
Project Type: Commercial Work
Client: Williams-Sonoma
Location: USA

Williams-Sonoma’s summer season is centered around outdoor cooking and bold-flavored, regionally based barbecue food products. When Williams-Sonoma decided to refresh their line of barbecue sauces, they wanted each package to tie in to each sauce’s specific regional origin in an unpretentious and approachable manner. The solution features colorful typography and playful illustrations that highlight the sauces’ specific flavor profiles.