Williams-Sonoma Coffee Blends

Creative Agency: Pavement
Project Type: Produced, Commercial Work
Client: Williams-Sonoma
Location: Emeryville, CA, USA

We designed this simple, sophisticated label to help customers instantly connect Williams-Sonoma’s famous culinary expertise with the quality and complex flavors to be found in their new gourmet blends of coffee. Following the inspiration of gourmet tasting notes, we created a typestyle, color palette and design that distinguishes each blend, while making each appear easily accessible for any occasion and method of brewing.