A MERCED

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Creative Agency: Saguan Maron
Designer: Carolina Saguan
Project Type: Produced, Commercial Work
Client: Gerardo Michelini
Location: Mendoza Argentina
Packaging Contents: Wine
Packaging Materials: Bottle Glass

This is a Spanish wine created by an Argentine winemaker. The idea in the design of the label is to keep the classic image of the old world of wine with a touch of modernity, the new world. Thus a composition 100% typography resolved with some decorative elements. The label format is unconventional which provides added to the composition. A Merced means letting go. A Merced of design.