Derrick Lin


Designer: Clare Lynch Creative
Project Type: Commercial Work
Client: Retail Outsource Solutions
Location: Dublin, Ireland
Packaging Contents: Cat litter
Packaging Substrate / Materials: Cardboard Quality Paper
Printing Process: PMS Printing (3 Colour Design)

Fresh Plus cat litter packaging is bright and fun packaging design which indicates it’s use clearly to potential consumers with it’s playful feline characters along with the display of the content through the flower-shaped device. The earthy colour tones and floral illustrations draw attention to it’s all natural properties. The playful feel is used consistently throughout from the main graphics to the barcode detail.

This product packaging has been designed to create a light, airy and bright feel for a product which holds a less-than-attractive use. The bold feline character and product name featured large-scale on the front of pack creates easy brand recognition and shelf-standout against competitors. The client’s feedback was positive, “Thank you ever so much for great and unique job you have done with this packaging design. Many thanks.”

What’s Unique?
This packaging stands out by featuring quirky, fun design which uses playful illustration and typography to grab the consumers attention and stand out within the other generic cat litter packaging on the shelves. The colour palette is kept simple to keep a clean and fresh feel to it, supporting the function of the product.