Furukari

Creative Agency: Yindee Design
Creative Director: Anuchit Panyawatchara
Designer: Monnapat Saikaew
Project Type: Produced, Commercial Work
Client: Lanna Agro Industry
Location: Bangkok, Thailand
Packaging Contents: Fruit & chocolate bar
Packaging Substrate / Materials: Aluminum foil, Plastic
Printing Process: Gravure Printing

Furukari is a fused word of ‘Furutsu’ (fruit in Japanese dialect) and ‘Karikari’ (crunchy in Japanese). You may be guessing if this snack is somehow Japanese related, and the answer is yes.

This snack consists of crunchy dried fruits and Hokkaido milk chocolate. Initially, Hokkaido milk chocolate was placed primarily and fruit secondary. It was also in a bite-size bar not a breakable rectangular bar as the recent one. The previous name of the brand is Chokaido, which is a blend of Chocolate and Hokkaido. The overall product was confusing for consumers; likewise, it didn’t sell well.

Truth be told, fruits are the heavier part of this snack. They are not supposed to be a supporting character. From that point on, we encouraged our client to bring fruits to light. We changed the name to emphasize on fruits. Each packaging is in light and sweet colour with the miniature fruit-shaped dessert house that is there to welcome every sweet tooth.

Although Furukari was just recently launched, it has already gained quite a number of fans.

What’s Unique?
Dried fruit & Hokkaido chocolate bar had never been made before, especially in Thai market. We made the packaging attractive to all fruit and chocolate lovers by using sweet color represented as fruit house and white-chocolate snow illustration.