Design: Makers & Allies
Project Type: Produced, Commercial Work
Client: Tangent Wines
Printer: MCC Label Napa
Location: San Luis Obispo, USA
Packaging Contents: Wine
Packaging Substrate / Materials: Wet-strength Estate 8 paper, glass bottle
Printing Process: Offset with 4 Color – Foil – Embossing – Spot Varnish
Tangent Wines, nationally recognized and award-winning, are one of the best vibrant and crisp representations of California cool climate white wines. The brand itself represents a departure from the traditional with estate grown wines in screw tops and cans to create an eclectic line up. Our packaging redesign and digital identity aims at doing exactly the same, with a goal of elevating the package and establishing a vibrant lifestyle around the wines. We set out to breathe new life into the brand, making it relevant to a younger wine audience with sophisticated taste and a dash of pop culture.
The artwork was completely customized on every SKU and we picked colors to depict the flavor profile of the wine but kept the print techniques in the same place for optimization of cost on the printing side of things.