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Agency: Lyon & Lyon
Creative Direction: Ben & Mat Lyon
Lead Designer: Steph Hardy
Project Type: Produced
Client: Hiatus Tequila
Location: Sheffield, UK
Packaging Contents: Tequila
Packaging Substrate / Materials: Glass bottle, Bright White Felt paper
Printing Process: Foil stamp, Digital print

Hiatus wanted to create a brand that would resonate with older millennials that would disrupt the staid Tequila sector. Our concept is built around a Hiatus and the word “space”. Space is a key feature throughout the brand and is used to symbolise the idea and essence of taking a break and enjoying the moment. The bottle design became a vessel of discovery. We opted for splitting the content across 7 labels to take the user on a journey. The placement of labels changes across each tequila, representing the individual distilling process as well as showcasing its unique story of production.

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What’s Unique?
Space, the space that allowed for between the liquid and the label is unique, certainly in the tequila world. The bottle further skews spirit stereotypes by using 7 labels (including the internal reverse printed label) across it’s surface.