Agency: Bruxton Group
Creative Director: Jeff Kraynik
Location: United States
Project Type: Produced
Client: Solara Suncare
Packaging Contents: Sunscreen
Packaging Substrate / Materials: Injection-molded tubes with ISO and GMP certified operations, Neenah Bright White Felt Paper (for the boxes)
Printing Process: Digital Printing, Emboss
Solara Suncare approached Bruxton with the mission to bring a clean sunscreen to the market that doesn’t have all of the chemicals and “nasties” that traditional sunscreen has. Solara recognized the value branding brings to a product based lifestyle company. And through research and strategy, Bruxton developed a complete branding system that included a shiny new wordmark, complimentary brand marks, modern typography, a brand voice that resonates with their audience and packaging design that balances the high end appeal of premium skincare products with a fun and energetic vibe that suncare exudes.
The product itself is the highlight. The ingredients are clean and simple, making it a clear choice for the savvy consumer. We built a simple design system that gets out of the way of the packaging and more about the benefits.