Derrick Lin


Agency: The6th studio
Illustrator: Federico Epis
Brand naming support: Alessandro Stenco
Print (pouches) and technical support: Goglio Spa
Print (display stands and boxes) and technical support: Ghelfi ondulati spa
Photos and video: Lsd studio
Location: Italy
Project Type: Produced
Packaging Contents: Dried meat

Inspired by the style of the golden years of Italian graphic design. Here’s an illustrated packaging showing Mister Carnero playing with his fellows: the classic and the spicy cows.

But the goal was to add fascination to the pouches displayed in selected shops and gyms. the front side should always be recognizable, so we worked on the back sides creating 25 different rear sides that could turn the display into a murals.

So beside the main characters, we discover other members of the Carnero family.

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