IMPVD – Beer Distillate

IMPVD beer distillate is an alcohol beverage manufactured at IMPAVIDA, an American-style Brewery in Arco di Trento, Italy.

We worked on a no-frills label, with a pure and minimal design. On the contrary, the wrapping is a riot of information that tells the story, the soul and the origin of the product.

The idea is to have a newspaper-like wrapping to read while sipping the product and the graphic mixes images, words and numbers.

Please, note: the name of the product is distilled too: from IMPAVIDA to IMPVD!