Agency: The 6th
Creative Directors: Emanuele Basso & Elena Carella
Project Type: Produced, Commercial Work
Client: Moccari Azienda Agricola
Location: Brindisi, Italy
Packaging Contents: Olive oil and wine
We created the new brand identity and labels for Azienda Agricola Moccari, a small farm based in Puglia, Italy. Puglia is a very generous, true and spontaneous region, so are these labels. The rustic lines and irregular lettering want to transmit the spirit of these products.
The graphic language is focused for the younger part of the market, mostly full of seriousness and traditions. So the typography is hand made, with strong contrast of sizes and colors. This way the products become joyful for the eyes (and for your mouth)