Design: Marklinica Agency
Project Type: Produced
Client: La Roche-Posay
Product Launch Location: United States
Packaging Contents: Sunscreen
Packaging Substrate / Materials: Plastic, paper
Printing Process: Digital Printing
The packaging design reflects a beach day scene for a male and female characters enjoying the sun and sea, with attractive colors that encourage kids to get attached to the product, making the kids feel like they are already on the beach, enjoying the sunshine in a protective environment for their skin.
Illustrations are chosen to be joyful. The scene is divided into 2 halves; the sea depth reflecting the marine life, and the upper half reflecting the beach activities using the brand color palette and identity guidelines that stand out from usual and basic sunscreens packaging designs.
The design reflects a bulk of positive moods, such as: fun, energy, vibes, happiness, breezes and cheerfulness.