Mostro Pasta – Macaroni In Servings

Ivan Mata

Badalona, Barcelona, Spain

Design: Ivan Mata Godino
Location: Spain
Project Type: Concept
Packaging Contents: Dry Pasta
Packaging Substrate / Materials: Recycled Cardboard
Printing Process: Digital Printing

Mostro Pasta is a disruptive packaging concept that helps people eat the right amount of pasta, with bold colors and in servings. Who has not discovered with surprise that our handful of macaroni has become the ranch for a regiment of hungry soldiers after boiling them?

Mostro Pasta consists of 8 servings of 65 gr (approximately the amount recommended by the WHO for boys and girls of growing age, and an ideal amount for an adult who wants to eat properly). Each serving is a part of a character, that once emptied, they join and form a funny monster with which to play or keep small toys inside, so a second use is given to the product. It is enjoyed twice.

What’s Unique?
The packaging has a second life, the disruptive colors and the convenience of the servings.