Design: Ivan Mata
Location: Spain
Project Type: Concept
Packaging Contents: Shower gel and body milk
Packaging Substrate / Materials: Recycled plastic
Printing Process: Flexo / Litho printing

Fuku (an abbreviation of kôfuku, happiness in Japanese), is a range of organic shower gels and creams for body and hair, suitable for vegans and atopic skin. Both gels and creams are intended to be used by everyone, regardless of gender.

Each bottle is made of recycled plastic and at the same time they are 100% recyclable. On the front of each bottle, it is translated into Braille what kind of product it is and also the bottle gels can be stacked one on top of the other when stored until use.

Each product has a different color that covers the entire bottle, so it is easier to know what type of gel and body cream are when they are in the store, regardless of adhesive labels.

What’s Unique?

  • Ergonomic shape with lateral grip to prevent bottle slipping
  • Braille text on the front of the bottle
  • Gel bottles can be stackable until its use
  • Vibrant colors