AGOS wine

Design: Brandon Agency
Location: Armenia
Project Type: Produced
Client: Vedi Alco and French-Armenian winemakers
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen printing, Foil stamping

Our task was to get a design that would be simple and minimalist. The order was received by ”Vedi Aldo” and French-Armenian winemakers, who offered to name wine “Agos”.

”Agos” (in Armenian ”Ակոս” ”furrow” ) is an Armenian bilingual weekly newspaper name, which established since 5 April 1996. ”Agos” paper today has a weekly circulation of over 9000. ”Agos” is a red dry wine made from Vayots Dzor Black Areni grapes and aged in French oak barrels. ”Agos” is a bridge between winemaking thousand years old native of Armenia and famous region of French, Burgundy.

After research and discussion, we decided to take a design concept, the portrait of Hrant Dink, the founder of the newspaper․ As a result, we received simple and unique packaging that was exported to France. The wine is an excellent result of the Armenian-French cooperation.

What’s Unique?
The design despites its minimalism has a deep meaning with a creative context. At first sight when we look at the lines they are just simple layers. But when we observe and look closer we can see creative solutions of connecting Hrant Dink’s face lines to the actual design concept.