Design: Box Brand Design
Location: Hong Kong
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Biscuit & Snacks
Packaging Substrate / Materials: Paper
Adopting a playful and fun style, the strategy of new packaging design for Pocky is to engage the Generation Z, who values creativity and uniqueness. Inspired by the brand message “ultra slim”, Box used bright and contrasting colours to highlight the key elements of design. The richer flavor and the much thinner look have been fully communicated through the designer’s eye.