Agency: Jo Cutri Studio
Illustrations: Stacy Gougoulis
Project Type: Produced
Client: The Urban Fermentery
Product Launch Location: Global
Packaging Contents: Kimchi
Packaging Substrate / Materials: Aluminium Pouch
Printing Process: Digital Print
Inspired by traditional Chinese and Italian food packaging design of the 1960’s and the limitations in printing during this era, The Urban Fermentery are a London based artisan fermentation house producing Kimchis and hot sauces. They make Kimchi with love for nature, the planet and the body and aim to make beautiful probiotic foods, produced with traditional fermentation techniques. The Urban Fermentery believe the vitality of body begins in your gut. Passionate about gut health and the link between a healthy microbiome and a healthy mind.
We created a cute illustrative character logo for the brand based on the owner/founder, inspired by traditional Chinese and Italian food packaging design of the 1960’s.