Core & Rind

Design: Herefor
Creative Director: Cory Uehara
Creative Director: Ryan Hammond
Copywriter: Kaitlyn Sterling
Location: United States
Project Type: Produced
Client: Core & Rind
Product Launch Location: United States
Packaging Contents: Cashew Cheesy Sauce
Packaging Substrate / Materials: Glass jar
Printing Process: Digital printing

Core & Rind (Candi & Rita) are two cheesy goddesses (our words, not theirs) on a mission to provide the world with plant-based, cheesy goodness and rid the center aisle of bad imitation cheese. When they asked us to help with their rebrand, we happily obliged. Because, give the cows a break! And because their products are that good.

Core & Rind is full of flavor, versatile, and has an ingredient list that’s as clean as it gets. We developed a bold new logo, created gooey waves of goodness (technical term) that shift from SKU to SKU, and built out an icon system that helps drive product-use education.

Their new brand identity and packaging design brings to life the game-changing equities of the product.

It’s cheese, made from plants! Yeah, we know. It’s nuts.

What’s Unique?

• Custom illustrations to create gooey waves of goodness (technical term) for each SKU
• Vibrant color palette that nods to how flavor-forward the products are
• Unique and ownable icon system that speaks to the versatility of the products