100 Hectares Vinha Velhas


Porto, Portugal

Design: miguelfreitasdesign
Wood box: Camarc
Photography Rui Dacruz
Printer: Vox
Location: Portugal
Project Type: Produced
Client: 100hectares
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Wood box
Printing Process: Offset printing, hot foil stamping and varnish with glitter

New six-pack wood box for 100 Hectares Old Vines, red, from Douro Valley, Portugal.

This brand new box is, like we did for 18º Reserva, a new direction we took for these wood boxes using always brand codes of 100 Hectares – simple shapes -and here we decided to use, like the label, the square. The square is the unit, the property in Douro Valley region and 100 Hectares have some properties on the region. And this is the main idea for this black label! Squares around the label, disposed of, like a pattern, like the vineyards viewed from the sky.

And the box is all about this, the squares, the optical illusion of entering a new dimension when you drink this amazing wine.

What’s Unique?
This project is the second one of this new set of boxes but seeing both, side by side, we can feel the identity of the brand, the same stroke and color, the simple shapes we used… because on wine stores they can start to tell a story, they are able to catch your eye, they are collectible.