Button Bar Sydney

Design: Barker Brand Partnerships
Creative Strategy Director: Johnny Barker
Location: Australia
Project Type: Concept
Packaging Contents: Wine
Packaging Substrate / Materials: Glass
Printing Process: Lithography

One of our members of staff sent around an email from a small, but very cool bar near the agency called The Button Bar. Its a competition they are holding during lockdown to design their house wine labels. If you win its free wine for a year. This idea came just the nightly ritual of counting sheep.

The concept is four glasses of wine (roughly that in a bottle) shot from overhead within a white disc to create on a simple iconic button. Everything else is parred back to its simplest in order to let the idea shine. As bright as a button… or something like that!