Radio Butter Rebranding

Design: Victor Biasi
Location: Brazil
Project Type: Produced
Client: Radio Butter
Product Launch Location: Brazil
Packaging Contents: Butter
Packaging Substrate / Materials: Plastic cup
Printing Process: In-mold label (digital)

New brand and packaging concept to RADIO, a famous butter brand with over 80 years of history. The study was done to honor the hard beginning of the brand’s trajectory in the countryside and bring back the respect and tradition that they have always had.

What’s Unique?
We were inspired by the colors and graphic style of the very first edition, back in 1932, that gave the butter this clean “retro” look.