Zim – Magic Fusion

Design: Victor Biasi
Location: Brazil
Project Type: Produced
Client: Zim Destilaria
Product Launch Location: Americas
Packaging Contents: Dry gin
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography, Foil stamping, Digital printing, Foil sticker

Two friends, one living in Brazil and one from Australia, got together to set up a distillery. Their goal was simple: to create a gin that would change color when served in the drink. After a long time of study, the recipe was created with mastery and to accompany this novelty, we were hired to give a face to the new product.

The name ZIM refers to ZIMBRO (juniper seed), the main ingredient in all gin. Its packaging was created to show the maximum of the original liquid, enhancing its unique and so striking color. The copper color was used in the brand and in the details to symbolize the copper stills characteristic of gin production.

What’s Unique?
The real differentiation of this gin is all about the color change, so in addition to leaving the label as clean as possible to show the liquid, on the neck of each bottle there is a seal with the final color that the gin will transform.