‘HOTBOX’ frozen meals


Веймар, Германия

Design: Alexander Brazhnik
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Leonid Slavin, Yevgeny Razumov
Packaging Contents: Frozen food
Packaging Substrate / Materials: Paper
Printing Process: Direct printing

It’s no more difficult nowadays to have a quick lunch with no time spent cooking, even if you are specific about what you eat and what you don’t. But when it comes to having a long-term quick solution for not only you but for a group of your employees at the office – the task is not that easy.

‘HOTBOX’ is a frozen meal series with pretty smart packaging. Rectangular boxes are taking more useful space in the freezer, while they can also be stacked on top of each other. Soups, main courses, and desserts are all different sizes, but this modular system is on your side for that easy stacking. Main contents info is tagged on the lid for quick visual communication and the edges are coded with the main ingredient color, so that in case you are no-meat-guy, pink and green are the hot meals you will look for, or if you are allergic to nuts – don’t go green in desserts. Best of all, you can microwave right in the package – just tear the plastic wrap under the lid, follow the instructions you see on it and enjoy your lunch.