‘Papa Craft’ Homemade Ice Tea

Design: Alexander Brazhnik
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Yevgeny Razumov
Packaging Contents: Ice tea
Packaging Substrate / Materials: Aluminium can
Printing Process: Vinyl sticker

‘Papa Craft’ makes handcrafted ice tea and sales it at their own bar, but also starts distributing their products across the places nearby. They are getting well-known around the region and they do many great flavors, but there’s no local print shop that they could ask to make can labels. There’s just a couple in the nearest city, but those big guys only print the big orders. And that’s not a way for a small family business, especially when you have a wide variety of products.

To make their product look good enough for local bars, but also save some money on printing, they got to make a single label for all their flavors. And how do..? They just make a hole in the label with a usual hole punch to make us know what’s the flavor. And place the punched label on the can. Yeah, that’s it.

Why not using sharpie then? Nah, no paper, vinyl only. As paper labels would get all wet and peel off the can in pieces, vinyl goes all good with water, but no sharpie drawing, sorry. Stick to the punch. And keep it cool as you are.