Днипро, Днепропетровская область, Украина, 49000

Design: Moohii
Location: Ukraine
Project Type: Concept
Packaging Contents: Rum, Alcohol
Packaging Substrate / Materials: Glass

Just imagine a moony night in Jamaica when a warm wind is blowing in your face and nobody is there except you. The night is time for spirits, it’s when fears seize minds. The three-foot horse, chasing people in a full moon shining, has appeared out of fears. Duppies that’s how such spirits are called.

Is there a better way to get rid of fears than to speak ironically about them? Thus, the scary beast turned into an anime horse, and its fiery breath doesn’t burn anyone but causes tender emotions.

What’s Unique?
The majority of alcohol packages look like they are created for men with serious faces who are sitting in serious rooms and drink serious rum out of serious bottles and speak about serious things. Why don’t we leave the busyness at work and add some bright colors to our life?