Project Type: Produced
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Aluminium
Printing Process: Digital
This was a project focused on the female consumer of spirits for the convenience of cans and while canned wine is becoming quite popular by far the top 3 most consumed fruity and easy to relate to are Rosè Moscato and Prosecco. The was a vintage take on the old romantic 1980’s hotels in the time of the heart shaped bath boom. The cans label displays the vintage hotel key anthem the tag line references the “the key to a good time” the cans have stinking contrast and aren’t overly minimalist or feminine and offer fun variety in the fridge section of bottle shops.
Fine wine in can form offset with striking retro lines