SelfieLab Young

Design: Moohii
Location: Ukraine
Project Type: Produced
Client: SelfieLab Young
Product Launch Location: Belarus
Packaging Contents: Cosmetics, Make Up, Natural, Srub, Cream, Face Oil, Micellar water
Packaging Substrate / Materials: Plastic
Printing Process: Serigraphy

We created a unique bright design, chose a straightforward, fairly rational, and informative style of communication, and combined it all together. Font logo is a classic welcome for a cosmetic company. It is easy to read and serves as a universal sign for both printing and Internet media. A vivid graphic pattern attracts attention and a desire to consider close. Based on this ideology, we have developed a holistic structured brand strategy.

The main idea of ​​packaging design comes from the theme of monumental painting, murals. As a basis, we took the image of a young girl around whom a bright, complex, full of surprises world revolves. For each product, a separate picture is created in the corresponding design. Thus, the series will look beautiful on store shelves and it will be impossible to get through it.

What’s Unique?
The main advantage of this design is the ability to work unlimitedly with this type of graphics. The multifaceted structure of illustrations allows you to freely add additional elements to the graphics, or remove those that may seem superfluous.