Agency: Studio Unbound
Creative Director: Martyn Garrod
Location: United Kingdom
Project Type: Concept
Packaging Contents: CBD infused sparkling water
Packaging Substrate / Materials: Aluminium can
Three dots is a CBD sparkling water brand that focuses on the personal well-being of their consumers. Their products are carefully crafted with a mix of natural flavours and botanicals to help reduce stress. Their aim is to give you the zen you need in this non-stop world.
This non-stop mentality continues in shops where every brand is screaming to get noticed. Studio Unbound wanted to create a packaging design that gave you a moment of pause, imitating the products benefits.
Not including the brand name on the packaging was a bold and brave move but by just using three coloured dots on a white background was an effective move to achieve that pause. The unembellished silver flavour variate at the bottom of the can completed the look, creating a very calm and peaceful pack design.