Project Type: Produced
Client: The Good Kitchen Corner
Product Launch Location: India
Packaging Contents: Chips
Packaging Substrate / Materials: BOPP
Printing Process: Flexography
The Good Kitchen Corner is a brand that promotes clean eating.
The client was looking for a packaging that not only stands out on the shelves but also stands for the brand value and character. It’s easy to understand why – there are hundreds of products out there, all competing for consumers’ attention. The only way to set your brand apart is to be different, to be authentic.
We aligned the design with the vision of the company by using fresh colors, hand drawn illustrations and clean typography. We stayed away from information overload and reduced the packaging to its bare essentials that truly projects the brandstory. Keeping it simple.