Project Type: Produced
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Screen Printing
“Bienbebido” is a wine created to be paired with different food products. A Spanish flair is added by the traditional and authentic menu sign and a touch of humor.
The image of Bienbebido pays homage to the authenticity of tascas, which used their glass window fronts to advertise the house specialties. Taking this concept as a basis, we used the same technique for Bienbebido’s image and included screen print on the bottles. In addition, we completed this concept by using rhyming sentences on the front and back of the bottle, in purest Spanish-saying style, which hang as tiles behind these counters.