El Coto Semidulce

Design: Moruba
Location: Spain
Project Type: Produced
Client: El Coto de Rioja
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper

Without renouncing to the representative engraving of El Coto, the redesign of this semi-sweet wine evolves towards a more floral style, according with the product itself. A hypothetical zoom on the original engraving takes us into a network of flowers, plants and small insects, which together with color, provide a matchless expression of freshness and elegance, without losing the graphic essence of El Coto.