Creative Director: Elena Zaharova
Brand Development: Anfisa Savchenko & Elena Zaharova
Graphic Design: Polina Zagumenova
Illustrator: Ann Zenkina
Photo: Lera Braun (still life), Zenya Filatova (people)
Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Card Game
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Digital printing
PURPUR is a sex-positive brand created by two female friends who run a micromedia about sex. The idea behind PURPUR is to talk openly and positively about sex, because sex could be fun and joyful.
160 people were asked about their sexual fantasies, desires and questions that they dream to ask or hear themselves. Based on their intimate answers, PURPUR made a card game to spice up sexual life and bring partners closer.
When you buy a game you also get a set of stickers, one of which is already glued at the box of the game. But no one knows that there is text under that stiker on the box! It says “We have already started playing, have you?”