Polina Zagumenova

Берлин, Германия

Designer: Polina Zagumenova
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communications
Tutor: Leonid Slavin
Location: Moscow
Packaging Contents: Energy drink
Packaging Substrate / Materials: Aluminium
Printing Process: Offset

“BEGI” is the energy drink based on rave culture from 1990’s.Do you remember the fashion style of that period? Of course it was sport bright jacket! There were a lot of variations of this cult cloth; bright colours and different patterns could stand you out from the crowd. Therefore I decided to make a print of that jacket on the package for you to feel the atmosphere and energy of rave. The brand line consists of six different flavours:.. Packages differ in colours and patterns made according to each flavour. Drink “BEGI” and get a charge of crazy rave in your heart!

What’s Unique?
There is unique recognizable print on each can that turns them into jackets from 90’s.