Polina Zagumenova

Берлин, Германия

Creative Director: Elena Zaharova
Brand Development: Anfisa Savchenko & Elena Zaharova
Graphic Design: Polina Zagumenova
Photo: Sasha Utkin
Location: Russia
Project Type: Produced
Client: PURPUR
Product Launch Location: Russia
Packaging Contents: Candle
Packaging Substrate / Materials: Glass
Printing Process: Digital printing

PURPUR is a sex-positive brand created by two female friends who run a micromedia about sex. The idea behind PURPUR is to talk openly and positively about sex, because sex could be fun and joyful.

PURPUR Quarantine Candles invite you to have fun without leaving the house. Every candle represents a scent of beloved and iconic spots to have sex. Let’s do it on the beach or in last raws at cinema. It’s both nostalgic and adventurous. Safety is new sexy, no need to go out.​​​​​​​

What’s Unique?
We show the feel of sex throught the blur over the photo of the place where you would like to be and feel positive emotions. The descriptor of the candle describes the place and at the same time associated with location tag in social media.