Lemonis X-mas

Lemonis – Modern Bakery, a traditional family bakery in Greece, brought the magic of Christmas to life through festive personas and creative packaging.

As part of the campaign, we designed four unique Christmas-themed figures inspired by the bakery’s products: a tart and spinach pie became Santa Claus, a donut transformed into a Reindeer, a muffin represented the Christmas Tree, and a cookie paired with a donut formed a cheerful Snowman.

Each figure was paired with a well-known Christmas song, adding a familiar and emotional dimension to the campaign. These personas brought warmth and nostalgia to the brand, making every interaction with Lemonis products a delightful holiday experience.

The festive personas were featured across more than ten different packaging designs, including sweet boxes, Panettone boxes, paper cups, and more. This cohesive approach turned Lemonis’ packaging into a showcase of holiday cheer, blending tradition with a modern and playful aesthetic.