Episode Two

Bristol, UK

Design: Design Activity
Location: United Kingdom
Project Type: Produced
Client: Bickiepegs Healthcare
Product Launch Location: Global
Packaging Contents: Teething Biscuits
Packaging Substrate / Materials: Cardboard

A radical re-design for this traditional brand, who’s core Teething Biscuits product has been used by five generations of parents.

Created in 1925, Bickiepegs teething biscuits have been used successfully by several generations of babies to cut their first teeth. Unique, all natural and handcrafted to this day in a purpose-built bakery in Scotland. The product had a great reputation, but the packaging design had changed very little since 1925 and the owners knew now was the time to modernise the brand.

Understanding that parents shop for their baby’s based on emotion, it was paramount to connect with them on an emotional level. Bickiepegs is more than a product name, it’s a brand to believe in, and so we created the ‘Wonderful World of Bickiepegs’ – a fantastic child friendly place of animal wonder, inspired by children’s story books.

The modern, child-friendly and approachable design will help future-proof the brand for many more generations to come!

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What’s Unique?
The holistic ‘Wonderful World of Bickiepegs’ allows the brand to span a wide range of products. Each range has a different family of animals interacting with the product, and the bright yet soothing colours create an approachable feel. The new Bickiepegs packaging aims to capture parent’s attention and win their hearts, encouraging them to pick up or click on the packs and find out more.