Design: Eric M Fisher
Location: United States
Project Type: Produced
Client: Camber Coffee
Product Launch Location: United States
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Flexography
The idea came about after a number of conversations and attempts between my client and me. Many of those talks were about the beauty of the Pacific Northwest and its misty mountains, deep forests, rocks, and water that are so inspiring to many who live here. The marbling technique is something I have admired for years and I thought that it reflects similar beauty though the mixing colors of flowing water, clouds and sky, trees, and fog. I also love the way that it can reflect scent and flavor, perfect for these coffees that are created with such care and unique characteristics.
I am happy to be a part of design at a time when the status quo is pushed with packaging, especially in industries like coffee. So many designers and illustrators have an opportunity to express a unique perspective on products and bring life to the things that we consume. I am hoping that this unique design allows the consumer to enjoy and experience this coffee from the moment they pick up the package.