Cobbers Coffee

In the Cobbers™ branding project, we aimed to break conventional coffee brand stereotypes. Just as architects push boundaries and redefine architectural possibilities, we sought to create a coffee brand that transcended the ordinary.

We began by carefully selecting every element, from the name itself to the intricate details of the visual identity and packaging design. Recognizing the diversity of Cobbers’ products, ranging from brewed to instant coffee, we decided to create a unique visual language for each product. Through a combination of colors, shapes, and materials, each package tells a unique story.

For each product, we defined a “mood” to establish a deeper connection with the consumer. Are you looking for energy to kickstart an exciting day? Or do you prefer to relax with a cup of coffee? Cobbers™ is the perfect companion for any mood.

Cobbers’ packaging design went beyond simply showcasing a product. We aimed to create a visually pleasing and unexpected experience for customers, much like an architect creates an unconventional and awe-inspiring structure. Utilizing attractive patterns and unique typography, we sought to craft packaging that would be as much a visual delight as it was a functional container. Our goal was for the packaging to be so appealing that customers would want to display them in their homes, much like a prized art piece.

Cobbers™ is more than just a coffee brand. It’s a heartfelt connection with customers, an invitation to experience the unexpected. We wanted to create a Cobbers™ that is simple, friendly, and stylish, a brand that breaks the mold and redefines the coffee experience.