Design: Box Brand Design
Location: Hong Kong
Project Type: Produced
Client: Smilebear
Product Launch Location: Europe
Packaging Contents: Personal Care Products
Packaging Substrate / Materials: Paper, Plastic

Box established the brand image and designed the package to adapt the brand “Smilebear” to the market overseas. The “smiling bear “logo mark shows the brand identity which highly relevant to the name of the brand. Box refers to the approach of childlike crayon arts and embodied a symbolic Grafiti style to imply the brand voice of these precious childhood pleasure and creative moments.