Fifth Moon

Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Art Director: Antonio Rivera
Designer: Joni Stringfield
Location: United States
Project Type: Produced
Client: RD Winery
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper

Vietnamese-owned RD Winery came to CF Napa to create the name and packaging for a new wine brand. Our name “Fifth Moon” was based on the summer solstice celebration in Vietnam that takes place on the fifth day of the fifth moon.

What’s Unique?
CF Napa created a wood carving illustration of a moon in the nighttime sky inspired by Vietnamese fine art. The final touch on the label is the RD Winery logo that takes its inspiration from the ancient Asian seals used to authenticate important documents.