Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Art Director: Antonio Rivera
Designer: Teddy Kurniawan
Location: United States
Project Type: Produced
Client: RD Winery
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper, Metal
RD Winery came to CF Napa to create the name and packaging for a new wine brand. Drawing inspiration from the owner’s heritage, the name “Hundred Knot” is based on a Vietnamese parable that teaches the importance of hard work and perseverance.
Each of the labels has a unique bamboo pattern, just as no two bamboo trees are exactly alike. One bamboo stalk is dressed in gold foil, which catches the light and stands out amongst the forest symbolizing the reward of hard work.