Derrick Lin


Design: Radar
Location: Russia
Project Type: Produced
Client: Agama
Product Launch Location: Russia
Packaging Contents: Seafood
Packaging Substrate / Materials: Aluminium
Printing Process: Flexography

Bukhta Izobiliya (subbrand of Agama company) – Russian market leader in frozen seafood, developed a new product line of chilled ready-to-eat fish meals.

To keep the product as fresh as possible, the company has applied a unique solution – use of innovative retort package: multilayer foil packaging, a modern alternative to cans. That allows you to store the product for 12 months without refrigerator and preservatives.

Such technological package required a good design and advertising. And we did it.

For the product launch we’ve developed a new positioning “Preserves of the future, preserves without preservatives”. Indeed, the retort package is a space technology.

We’ve developed this idea further and created a united copyline: “Space Food Technology”, placed on a metallic foil, with the description of package’s advantages. Metallic foil makes a beautiful contrast with black background, creating a modern, “space technology” feel.

Also, we managed to keep brand’s playful style using bright and colorful accents and airy fonts. Amazing mix of technology, joy and perfect taste right on the store shelves!