Agama. The single portion

Radar Agency

Design: Radar
Location: Russia
Project Type: Produced
Client: Agama
Product Launch Location: Russia
Packaging Contents: Seafood
Packaging Substrate / Materials: Plastic, Aluminium, Cardboard
Printing Process: Flexography

The aim
Create a new package design, including creating a new name, slogan, product photoshoot.

The leading frozen-seafood brand in Russia – Agama launching new single portion versions of the most popular products. Normal packages of frozen fish and shrimp are large, expensive and usually are not fully used. They may hang out in the refrigerator or even can be thrown away. Small packages in 150-200 grams contain one serving, one portion, for only one person: every time it is fresh as possible, nothing will remain, and therefore will not take up space and rot.

To further emphasize the small volume, we use a skin-pack technology, which tightly fits the contents and accentuates the contents.

Naming, slogan and design
Having moved through dozens of options, we decided not to use separate naming and use the name of the product as the main element on the packaging.

The same happened with a slogan – we’ve tried dozens of different slogans but together with the client’s team, we came to a simple, understandable slogan, emphasizing the properties of the product on the packaging: “For one culinary masterpiece”.

In the field testing, customers and the Agama team has chosen a minimalist design concept that maximizes and uses the black colour of skin pack packaging technology and enhances the premium impression of the product.

Our team performed a food photoshoot for every product in the line to increase the quality of brand perception.