Agama lab — Omega-3

Radar Agency

Design: Radar
Location: Russia
Project Type: Produced
Client: Agama
Product Launch Location: Russia
Packaging Contents: Dietary supplements
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

AGAMA company is a leader of a frozen seafood market in Russia and a well-known seafood expert. This level of expertise is the basis for the expansion on various markets: ready-to-go meals, alternative food and dietary supplements – with all benefits of a natural sea-born food.

We, at Radar agency helped to create an innovation branch of a AGAMA company (AGAMA LAB), and the next step was to create a package for a dietary supplement – to emphasize innovation and also to keep the DNA of the original brand.

We had to make a package for a very competitive market, with a lot of products of the highest quality, aiming to the best international standards.

At the beginning we’ve researched target audience expectations, their main drivers of choice for the Omega-3. After that we’ve generated a tag cloud – what is important and what should be included on the package, with a proper hierarchy. Correct accents and proper information order – is a key to successful package design, that is crucial on a highly competitive markets (such as seafood and dietary supplements).

Color scheme and patterns of the package emphasize innovation and premium feel of the product. All health benefits are readable thanks to infographics.

Kid’s version has got more contrast and playful fonts, aiming to correct target audience, but still stays in line with all other products.

Neat modern design shows AGAMA’s professional approach. The new package design really shines on the shelves, breaking ahead of all Russian competitors, standing in line with best brands of the world.