The Colours of Tandem

Derrick Lin


Design: Superfluido
Location: Spain
Project Type: Produced
Client: Tandem
Product Launch Location: Europe
Packaging Contents: Extra Virgin Olive Oil
Packaging Substrate / Materials: Glass Bottle
Printing Process: Sleeve

The design revolves around the natural surroundings of the olive groves. In an attempt to forge a connection between the product and its land and surroundings, it evokes the colours of the blossoming fields of olive trees in spring.

Two aspects of a healthy lifestyle are combined within the design: extra virgin olive oil and the natural environment in which it is produced. The visual language chosen is an unconventional one in the olive oil industry. The packaging opts for nature in an abstract and conceptual way using visual means which convey a youthful and cheerful mood with a modern focus. The abstract shapes of the flowers on each bottle are a key feature of the brand and they dominate much of the packaging, blending with the symbol of the Tándem brand. The colour scheme that was created is used to differentiate between the varieties offered by the brand and corresponds with the three main flowers of the landscape.