Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Art Director: Antonio Rivera
Designer: Antonio Rivera
Location: United States
Project Type: Produced
Client: Singing Water Vineyards
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, Paper, Foil
The Texas Hill Country winery Singing Water Vineyards came to CF Napa to reposition their wines to be more premium and attract the nearby San Antonio and Austin wine drinkers. Their winery in Comfort, Texas is a stunning getaway from the big city with rolling green hills blanketed by lush wildflowers, exposed rock and their namesake flowing creek and waterfall.
As the inspiration for the brand name, a scenic feature among the vineyards and the soundtrack for the winery, it was crucial for water to be the heart of the packaging. A water pattern is foiled on each label to mimic the shimmering effect of sun rays hitting the creek. Foil and paper hues are varied between tiers to allow for easier differentiation. The final touch is a monogrammed seal reminiscent of cattle brands and a reminder of the winery’s home state of Texas.