Fleur Charmante

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Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Art Director: Antonio Rivera
Designer: Antonio Rivera
Location: United States
Project Type: Produced
Client: Blue Ridge Spirits & Wine Marketing
Product Launch Location: United States
Packaging Contents: Liqueur
Packaging Substrate / Materials: Glass Bottle, Paper, Foil
Printing Process: Offset

Blue Ridge Spirits & Wine Marketing came to CF Napa to develop the custom bottle and packaging design for a new high-end French liqueur brand. This sophisticated liqueur created with berries and flowers was named Fleur Charmante, French for “charming flower.” The packaging needed to capture the special qualities of the drink and look beautiful on a back bar without sacrificing the ease of use by a mixologist.

What’s Unique?
Inspired by the name of the brand, CF Napa designed an elegant bottle with petaled facets reminiscent of a flower bud. The thick base and slim profile give the bottle a sturdy structure while allowing it to fit easily in the hands of a bartender. The curves in the glass give the packaging a feminine flair that is echoed in the label – a shape inspired by vintage French boutique placards. The gold details in the label and closure hint to the quality of the premium spirit.