Design: Mary Zaleska
Project Type: Produced
Client: Squeaker Drinks
Product Launch Location: Global
Packaging Contents: Gin
Packaging Substrate / Materials: Ceramic bottle
Printing Process: Digital printing
Brand identity and packaging for Taube Bavarian Dry Gin. Taube, Bavarian Dry Gin is a german produced brand by Fabian Taube. Fabian created Taube out of passion and determination, he uses only natural ingredients and spices. His gin is unique thanks to lavender, grapefruit, juniper, raspberry, and hops tones.
We created Taube packaging in close collaboration, making sure it is exactly right for his brand. The signature dove (Taube is a dove in German) is made out of the gin’s key ingredients, presenting to the consumer what they will be tasting. When creating Taube’s identity, I wanted to emphasize its elegance, the thought put into the drink’s creation, and the significance of detail.
Taube is bottled up in a ceramic off-white bottle, unusual for this kind of a drink. Taube is meant to stand out, attract the consumer over other typical options. It is meant to give out the crafted and hand-made but high-class vibration in seconds.